Korea and Thailand are fiercely competing for ‘black semiconductors’. The black semiconductor here is ‘seaweed’ at sea. Once in the standard competition, Korea has won. The Korean Food Standards Committee (CODEX) recognized Korean seaweed as the Asian standard and became the ‘suzerain’ of seaweed. The seaweed industry association chairman Chung Kyung-sup said, “It is estimated that seaweed was taken from the Three Kingdoms period.” In the 17th century, in Gwangyang, South Jeolla Province, seaweed (gold) It is also said that the name is made, “he explained. Koreans are said to spend about 100 billion seaweeds a year. The next time you stick it, you can wind around the Earth 52 times.
Seaweed also played a role in our export. According to the Korea Trade Statistics Agency and the Ministry of Maritime Affairs and Fisheries, the first export of aquatic products in 2018 is tuna. The third-ranked crab topped $ 100 million, and the fourth-fifth place is about $ 69 million. Choi Wan-hyun, the head of the fisheries policy department of the Ministry of Maritime Affairs and Fisheries, explained, “The accomplishment of our fishermen who are only 120,000.”
Among them, seaweed exports, the second-largest, increased from $ 300 million in 2015 to $ 525.33 million in 2018. In order to achieve seaweed exports of $ 1 billion by 2024, the Ministry of Maritime Affairs has set up a “seaweed industry development plan” to support the entire industrial cycle of production, processing, distribution and export of seaweed in 2017 . China’s main competitor is seaweed exports worth US $ 170 million (as of 2017), one-third of Korea’s exports.
Thailand, however, is emerging as an emerging seaweed exporter. Thailand’s strategy is simple. It is a strategy to import dried seaweed from Korea and sell seaweed for snack. In the process, it will increase my added value with various flavors such as wasabi and coconut flavor. An official of the Export Promotion Department of the Ministry of Maritime Affairs and Fisheries explained, “Thailand, where no seaweed is produced at all, increases the market share in the world market by making dried seaweed imported from Korea into various seaweed snacks.”
For example, Korea has the highest market share in China seaweed imports until 2016, but Thailand in 2017. In the Chinese market, Korea will lose its market share from 65% in 2015 to 51% in 2016 and to 39% in 2017, while Thailand will grow from 34% in 2015 to 48% in 2016 to 60% in 2017 .
Authentic seaweed shipment iron has been shipped form fishermen seaweed water. The Nakdong River seaweed, which is cultivated in the water and sea water, is rich in nutrition and is exported to foreign countries such as USA and Japan. Song Bong Keun
Thailand has been taking the seaweed snack market based on decades of know-how in delivering various processed foods to Japan, which is known for its difficult quality. In Thailand, a young businesswoman came out of town as a seaweed snack. The main character is Itthipat ‘Tob’ Peeradechapan, which has created the Taokaenoi, which means ‘Little Boss’ in Thai.
According to Forbes, he is now in his early thirties, dropping out of college and selling chestnuts at booths, making seaweed snacks a success. At the age of 26, the film “Billy Anner,” a film about his life, was produced and collected topics. The company’s share in Thailand is 67%. It is also listed on the stock market.
On the homepage, there is a slogan “From seaweed to store”. Bangkok, Thailand and seaweed snack specialty stores are also gathering tourists. Taokenoy sales reached 5.2 billion baht (184.2 billion won) in 2017. “20 percent of the world’s population has had seaweed,” he said in a media interview, confident of the future of seaweed snacks.
One of the reasons why Thai seaweed snacks sold well was because they added value to ‘seaweed’. The black color that is unique to water plants may be a bit of a dislike. Some anecdotes said that US prisoners who were detained in the Japanese prison camps of the Second World War and seaweed for the first time said that the Japanese tortured the prisoners with strange “black paper” at the war crimes trial.
So, the Thai seaweed cookies were wrapped in rolls one by one so that they were packaged with less discomfort and convenience. It is also a seaweed cookie in Thailand that the famous Korean group Super Junior ‘s’ Kyu Hyun’ appeared as a model. Among the tourists, there is a word of mouth already as a candy cake.
In Korea, I am aware of this fact and are making various attempts at seaweed snacks. In order to escape from the image of seaweed, which is the English name of seaweed, there is a company that changed the brand name to “Sebaeji” as a compound word of sea and vegetable. Most of the seaweed except for Korea and Japan eat seaweed like cookies. So, you can mix various flavors such as wasabi, soy sauce, peanuts, cheese, coconut, and habanero (spicy red pepper), and snacks and snacks in the form of almonds and anchovies.
Park Ji-hoon, CEO of Gloveries, who has introduced the seaweed snack brand ‘The Barcack’ for 20 years, has emphasized that “seaweed snacks should change the landscape of Korean seaweed ecosystem.”
He said, “In the West, there is a super black food and there is no additives, so it is a good position to eat snacks together.” “It is a good idea to put cheese and coconut that foreigners like to eat and to bake without frying.” .
“At first, we were targeting seaweed snacks only in China and Japan, but now they are becoming very popular in the Americas,” said Shin Yoon-bae, CEO of Aztivol Global, which runs trade start-ups that distribute domestic consumer goods such as foodstuffs and beauty products overseas. However, once export prices are lowered, the export of Korean seaweed snacks will be more smooth if the support for logistics, export purchase of raw materials for export is provided. ”