Optimization of anchor text

Pages with links to the same anchor text from most pages can be scored with high ratings for that keyword. Therefore, collecting a large number of Plinks with the targeted keywords will lead to improved search results. The goodness of fit is calculated from the anchor text used by the link.

The anchor text is the string that corresponds to the content of the a element when sending the link. Pages that have links from many pages to anchor text, including keywords, are highly scored for that keyword. In the example below, the string “CadaShop” is the anchor text.

<‘a href= “url” > CadaShop

In the example above, we can assume that the referenced web page is written in detail about CadaShop. Therefore, when you know which anchor text your web page is being linked to, it is an indicator of how well your keywords match the content of your web page. This is called anchor text association.

Anchor text association is a descriptive text that describes the content of the web page to which the anchor text used in the link is linked. It is a scoring algorithm that measures the fitness of keywords and web pages from the anchor text content of the link.

This explains that the keywords used in the search and the text within the page match the anchor text, which is a condition that appears in the search results. Unlike most search engines, Google only displays pages in which all of the keywords you type match Text or Link Anchor. This way, unrelated search results are displayed, eliminating stress.

The search engine analyzes the string (anchor text) of the content of the a element that is used at the origin of the link and associates the string used in this anchor text with the link’s page. Anchor text can contain a string containing the keywords of the linked web page to maximize the weight of the anchor text associated with the linked text.

In the following example, the link “cada.html” is linked to the anchor text “CadaShop” created on the page where the link originates, and “cada.html” is increased when the keyword “CadaShop” is found. .

<‘a href = “CadaShop.html”> CadaShop “
The text of the link part should use a string that clearly indicates the information of the link. If the link is easy to predict what the information is, the user can easily find the information he / she wants.


<‘a href=”seo.html”> here .

If the link string contains only strings such as “here”, “here”, “click”, and so on, as in the above bad example, the user cannot expect the information to be linked without seeing all the sentences surrounding the link. This will interfere with the default behavior on the web to scan the page and move on to the next page. The level of links is easy to understand and allows you to easily imagine the information you are linking to. Also make sure to include the keywords for the linked page. Here are some of the benefits of easy link labeling:

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It is easy for the user to predict the linked information.
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It makes it easier for search engines to calculate goodness-of-fit based on the association between the string used in the link and the page to which it is linked.

Don’t over-key keywords in anchor text
Optimizing anchor text is very powerful for increasing keyword matching within your site, but don’t overload keywords with anchor text. In particular, avoid using the same keyword over and over again in blocks of consecutive links, such as in the navigation menu. This excessive keyword insertion not only leads to penalties, but also leads to deterioration of usability. Anchor text is the first thing to think about “easy to understand” for the user, but it is best to set the keywords so that they are included appropriately.

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